Michigan Alliance for Lead Safe Housing Social Media Strategy
November 29, 2012
Working communications with MILASH was very rewarding in learning about non-profit alliance building and development. We set out to redevelop the site and I made the site (linked above) more W3C compliant. Though built on Google sites due to its complete lack of funding we were able to drive traffic back up to closer to non-profit industry standards.
Before I finished my time with MILASH I created a social media strategy so that people who take over the internship in the future would be able to continue that growth. Developing a consistent and thoughtful digital identity is extremely important in non-profit work for two main reasons in my mind.
1. The affordability of social media allows for rich and well developed content for minimal to no fees.
2. Keeping a consistent identity in the digital spheres makes donors, volunteers, and supporters feel a part of the non-profit.
Having the social media strategy allowed for the MILASH Facebook page grow in reach from 15 “Likes” to 35 during my one month working for MILASH. Currently there is an intern working to continue the growth who I’ve been in discussions on how to keep up the work I started.