Writers’ Bloc Social Media Management
December 6, 2012
The student board for Professional Writing is known as Writers’ Bloc and as any student group needs a fairly involved social media manager to convey messages to fellow students, organize media, and continuously post. I was elected into the student board during the 2011-2012 school year as a representative for the Digital and Technical field with the Professional Writing program. Following a good year learning the structure of the Board I was promoted to social media coordinator for the 2012 school year. Since taking over the Facebook page I have been able to greatly improve the audience and reach of Writers’ Bloc through the metrics provided by Facebook. (See Below)
Along with Facebook I also have managed the Twitter account which unlike Facebook doesn’t have consistent metrics. Managing both has taught me that there are numerous messages and voices even from the same organization. Twitter constrains the abilities of people’s posts on purpose to force users to be as terse as possible while Facebook allows for great deal of information with links and events. This has been a valuable learning experience since I have learned how to utilize HootSuite an online service meant for managing multiple social media accounts. Also valuable has been learning how posts and regularity are key to growing audience, even if it isn’t necessarily original content. Reposts and Retweets for other organizations can result in very strong links with those organizations that will become your megaphone when you post your own content. I will continue to grow this skill and plan on being a social media coordinator for whichever company I work for in the immediate future.