Michigan Energy Options Communications Management
December 7, 2012
During the fall of 2012 I was brought on as an intern for the non-profit Michigan Energy Options (MEO). The primary goal was to work in communications and development for the organization as a whole and for the new project, Mid-Michigan Program for Greater Sustainability. These two projects have been the focus of my internship course as well during my last semester at Michigan State. I joined the communications team of Tim Nester, Becky Jo Farrington and Katey Joe Desantis at the beginning of September. Since that point I have worked with the social media (links below) and helped to manage the official site. (Linked above.) MEO uses the Joomla content management system which has been extremely helpful to learn since many non-profits work with that CMS. Additionally we have created a comprehensive media plan and social media strategy for the organization which has slowly been rolled out at the end of this year.
As a social media coordinator I have helped facilitate an fairly impressive amount of growth over the past four months. We have consistently posted related articles and news to energy, sustainability, Michigan current topics, and of course our own original content.
This internship and working for the communications team has taught me that you have to be on your toes at all times and ready to work. That means meetings, web site updates, quick take-downs of spam posts, and to have consistent messaging. It has been a very rewarding internship and I will transition into a full-time employee after graduation with MEO.