Middle of the Mitten Events Communications
For the past year I have worked for Middle of the Mitten Events (MOTM) in a number of capacities. MOTM is a 5 year old group that has put on concerts focusing on mid-Michigan rock and folk music. From the initial Middle of the Mitten concert to this year there has been immense growth from a one evening jam session of numerous bands to a three day festival spanning across East Lansing and Lansing. Last year I volunteered for the marketing team working on communications and viral marketing. I also was able to garner over $100 in donations towards the cost of running the festival such as printing tickets, handbills, and t-shirts. The festival, which is always held on the last weekend in January, was the highest attendance to date for MOTM. I also assisted in creating the press release for the organization for MOTM 4.
MOTM additionally works on a benefit show every spring for the past two years. Using the bands we network with during the festival MOTM has held a tsunami relief concert called “Jam for Japan” in 2010 and a relief show for the victims of the Dexter tornado in 2011. After the last relief show I was asked by Joel Heckeman, President of MOTM, to join the group as an official Board Member along with Dan Nufer, Jon Ritz, Kyle Brown, and new Board Member Alyson Gines. During these past few months we have gone through the process of becoming a 501(c)3 nonprofit. It is our hope as a Board that we will be able to expand beyond two main events and become a fully functioning concert organization that focuses on local music and won’t have to be constrained by profits to create amazing shows.
Since becoming a Board member I have worked with MOTM as a team leader managing the media team. We have created numerous media pieces like the logo you see here for MOTM 5 which will be held this year at the Record Lounge, S(CENE) Metrospace, and The Loft for the three days. It has been extremely rewarding process and learning experience as I have been part of the festival from so many vantage points – volunteer, social media coordination, viral marketing, Board member, and team leader. I hope that from this experience I’ll be able to create my own version of MOTM in the future, or expanding it to a state wide festival.
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