For this visual project I was asked by my insanely talented and smart brother to help him create a logo for his new student group, Students Organized Against Prisons (SOAP). It is a group that was birthed out of his work at the University of Michigan and is an advocate for prisoners and those affected by having their family members incarcerated. There has been flood of young men into the prison industrial system, specifically black and brown young men, and SOAP works to break the cycle through advocating for prisoners rights, abolishing mandatory drug minimum sentences, and recitivism of released prisoners.
For this logo I was tasked to create something that was simple while conveying the overall message of SOAP and make sure to have the groups acronym in the logo. As you can see below I am very much a minimal designer as I chose a font with strong lines to emulate the bars of prison, the fist for the O, and stark contrast to make the image stand out when printed or in web form.