Michigan Energy Options Newsletter

During my internship for Michigan Energy Options the communications team was tasked in creating the quarterly newsletter.  The organization had previously sent out one other E-Newsletter and had created an account with MailChimp.  Being unfamiliar with the program I immersed myself in the forums and learned just how tough it can be to work with newsletter clients.  In the previous newsletter they had had issues with delivery and content.  That is to say they had written articles and delivered it exculsively in email format and for my opinion I do not read full articles in my email, let alone 5-6 articles.

Therefore I came up with a plan proposal for Executive Director John Kinch and the rest of the communications team to reinvent how we send the newsletter.  I offered up to create a new template in MailChimp which would give snippets of information and then link over to a PDF full text document.  Initially it was rejected but after convincing them that users don’t read past the first two articles with some impromptu user testing I was allowed to continue.  With that I did just what the plan prescribed.  I took the content we had after it was finally edited down and built out a full PDF with relevant images, formatting, and newsletter look and feel in adobe Acrobat.  I then took those articles and edited them down for the email version that would be sent out to people on our list serve. You can click the image for a full sized version.  I redesigned how layout of the article by putting the “call-to-action” buttons along the top of content and then used images and a slightly altered color scheme to have a “Read More” button that would then direct users to that article’s page in the PDF hosted on the Michigan Energy Options site.

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Sparty Application

Michigan State is very privileged to have one of the most recognizable mascots in the nation, Sparty.  What most people may or may not know is that there is always a student buried under that muscly Grecian warrior costume and each year there is a call out for students to apply for the position.  Generally, student affairs sends a pretty poor looking application so for a project in my visual design course I redesigned the application.  There are numerous important factors when it comes to who should become Sparty, specifically that they are within a specific weight and height range and have excellent grades.  When I designed the document I used Adobe Acrobat so that this PDF could be sent out, filled out digitally in a web browser and returned to allow for data collection for the application process.  With proper back-end database coding it would be able to filter those people that would not match the requirements and then allow for only appropriate applicants to end up in the proper mailbox.  The PDF is available below.

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