Michigan Energy Options Newsletter

During my internship for Michigan Energy Options the communications team was tasked in creating the quarterly newsletter.  The organization had previously sent out one other E-Newsletter and had created an account with MailChimp.  Being unfamiliar with the program I immersed myself in the forums and learned just how tough it can be to work with newsletter clients.  In the previous newsletter they had had issues with delivery and content.  That is to say they had written articles and delivered it exculsively in email format and for my opinion I do not read full articles in my email, let alone 5-6 articles.

Therefore I came up with a plan proposal for Executive Director John Kinch and the rest of the communications team to reinvent how we send the newsletter.  I offered up to create a new template in MailChimp which would give snippets of information and then link over to a PDF full text document.  Initially it was rejected but after convincing them that users don’t read past the first two articles with some impromptu user testing I was allowed to continue.  With that I did just what the plan prescribed.  I took the content we had after it was finally edited down and built out a full PDF with relevant images, formatting, and newsletter look and feel in adobe Acrobat.  I then took those articles and edited them down for the email version that would be sent out to people on our list serve. You can click the image for a full sized version.  I redesigned how layout of the article by putting the “call-to-action” buttons along the top of content and then used images and a slightly altered color scheme to have a “Read More” button that would then direct users to that article’s page in the PDF hosted on the Michigan Energy Options site.

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Michigan Energy Options Communications Management

During the fall of 2012 I was brought on as an intern for the non-profit Michigan Energy Options (MEO).  The primary goal was to work in communications and development for the organization as a whole and for the new project, Mid-Michigan Program for Greater Sustainability.  These two projects have been the focus of my internship course as well during my last semester at Michigan State.  I joined the communications team of Tim Nester, Becky Jo Farrington and Katey Joe Desantis at the beginning of September.  Since that point I have worked with the social media (links below) and helped to manage the official site. (Linked above.)  MEO uses the Joomla content management system which has been extremely helpful to learn since many non-profits work with that CMS.  Additionally we have created a comprehensive media plan and social media strategy for the organization which has slowly been rolled out at the end of this year.

Official Facebook

@MiEnergyOptions

As a social media coordinator I have helped facilitate an fairly impressive amount of growth over the past four months. We have consistently posted related articles and news to energy, sustainability, Michigan current topics, and of course our own original content.

This internship and working for the communications team has taught me that you have to be on your toes at all times and ready to work.  That means meetings, web site updates, quick take-downs of spam posts, and  to have consistent messaging.  It has been a very rewarding internship and I will transition into a full-time employee after graduation with MEO.