One of my first freelance clients that I had the pleasure of working with was Patty Brennan, Director/Owner of the Center for the Childbearing Year. It taught me a number of important lessons that I know and use on a daily basis such as having clear deadlines and expectations, how to build in already built custom WordPress themes, and lastly how to manage working with other freelance designers.
Services accomplished in first two months:
- Redesign of the navigation menu
- Social media training
- Newsletter set up with Mailchimp
- Plan for site redesign
Projects completed in the next 6 months:
- Logo redesign with area designer Krista Pass
- Site redesign in partnership with Patty
- Launch of new site with redesigned elements
Goals met over 9 month timeline:
- Created social media channel management program
- Launched and sent e-newsletters
- Site and logo redesign
- New branding and marketing efforts
For my first attempt at creating my own Professional website I was fortunate to have a course based in web authoring. During the spring of 2012 I learned web development and design, information architecture, and proper semantic markup. I initially had a very novice understanding of HTML and CSS but this course took me from knowing how to make a <div> to actually designing databases and my entire own WordPress Theme. This course entirely shifted my outlook on my professional life as I knew once I starting building dynamic web pages I could become a front-end web developer. At the time I was also hired by The State News web team so I was able to use the skills I was learning in class at work and vice versa.
Version 0.5 of the site was a hard coded HTML and CSS site that showed just how little I knew about web design. However, it showed me just how much work goes into simple HTML semantic markup. I hard coded all the lists and pages enhancing my knowledge of tags, the DOM, and how web pages work in general.
After this initial design I worked on creating wireframes and detailed views of the actual pages using adobe Photoshop and Illustrator. Once I had created dynamic markups and designs documents we were able to transition this into a WordPress theme, which you can see the final result below. Taking these initial designs into full HTML markup was another example of learning at a rapid rate because I was doing the same with my job at State News at the time. I continue to use these skills of markups everyday, so this skill will continue to benefit me for years to come.
For this visual project I was asked by my insanely talented and smart brother to help him create a logo for his new student group, Students Organized Against Prisons (SOAP). It is a group that was birthed out of his work at the University of Michigan and is an advocate for prisoners and those affected by having their family members incarcerated. There has been flood of young men into the prison industrial system, specifically black and brown young men, and SOAP works to break the cycle through advocating for prisoners rights, abolishing mandatory drug minimum sentences, and recitivism of released prisoners.
For this logo I was tasked to create something that was simple while conveying the overall message of SOAP and make sure to have the groups acronym in the logo. As you can see below I am very much a minimal designer as I chose a font with strong lines to emulate the bars of prison, the fist for the O, and stark contrast to make the image stand out when printed or in web form.